Asa Cowell is the Chief Executive Officer of Holdfast Assets with over 20 years of senior management experience.
Asa has served as CEO of Holdfast Assets since July 2018, with responsibility over the operational and financial aspects across the company.
Asa was also the CEO and CFO of the Adelaide 36ers and Adelaide Lightning across 2017 and 2018, and helped the club increase in attendance and membership.
Prior to his roles with Holdfast Assets, Asa owned Sildi Limited in Lilongwe, Malawi for eight years and as financial controller at Transcom Sharaf Logistica, also in Malawi, for four years.
