What We Do

The Kelley family created Holdfast Assets in June 2012 after the acquisition of a vineyard in McLaren Vale’s Port Willunga area.

Our South Australian-focussed private equity fund has since grown substantially, with an AUM of $20 million and 60 local staff.

We own and manage several well-known assets across Adelaide and South Australia including Adelaide Basketball, and vineyard in the Fleurieu Peninsula.


Holdfast Sports owns Adelaide Basketball Pty Ltd which includes the Adelaide 36ers NBL team.


Holdfast Brands owns intellectual property and brands.


Holdfast Agriculture is the operating company for our vineyards.


Holdfast Land holds all of our real estate.


Holdfast Capital is the venture capital arm of our company, looking for investment
opportunities in the South Australian region.

Our Team

Mark Clisby

Director of Holdfast Assets

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Asa Cowell

CEO of Holdfast Assets

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Ben Kavenagh

CEO of Adelaide Basketball

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